One of the challenges in freelancing is how easily “guidelines” become “rules,” and those rules turn into unshakable mantras. It’s common to hear definitive advice in the freelancing world, but what works for one person doesn’t always work for everyone—or every situation. This is especially true of freelance writing rates.
Take, for example, the debate around freelance writing rates. Many freelancers claim they would never take a project paying just 10 cents a word. It’s too little, they say, not worth their time, and undervalues their skills. But are they right?
Let’s dive into the numbers and scenarios where low per-word rates could still translate into high earnings.
The Misconception About Low Freelance Writing Rates
Many freelancers set arbitrary minimums for their rates based on advice from colleagues or online discussions. For some, 10 cents a word is the magic “no-go” number. Yet, how often do we stop to question why that’s the case?
Here’s the reality: a lower per-word rate doesn’t always mean a lower hourly rate. It all depends on the scope, complexity, and efficiency of the work.
How I Earn $150/Hour on 10 Cents a Word
In my career, I’ve taken on projects with lower freelance writing rates, including blog posts and magazine articles at 10 cents a word. These weren’t desperation moves—some of these projects turned out to be my most lucrative and enjoyable assignments.
Here’s why:
Efficiency: Many of these assignments were on topics I already knew inside-out, like dance, horses, and basic financial or legal concepts. Writing them was quick and required little to no research.
Minimal Complexity: These projects often involved friendly, professional content that didn’t require technical translation or heavy editing.
Time Management: Articles were typically 1,000 to 1,500 words, which I could complete in about an hour. At 10 cents a word, that’s $100 to $150 an hour—a decent freelance writing rate by any standard, especially when starting out as a freelancer.
These assignments included:
- Magazine articles for various publications
- Blog posts for financial firms and marketing agencies
- Business profiles for local publications
How to Evaluate Low-Paying Projects
Before you dismiss a project with lower freelance writing rates, consider these guidelines:
- Limit Interviews: Projects requiring more than one interview can tank your hourly rate. Interviews are time-consuming and often yield fewer usable words than the time invested.
- Stick to Familiar Topics: Writing about subjects you already know reduces research time. This allows you to work faster and keep your hourly rate high.
- Look for Ongoing Work: Regular gigs—like monthly blog posts—are often worth taking at slightly lower rates. They save you marketing time, build relationships with clients, and provide consistent income.
- Track Hourly Earnings: If 1,000 words at 10 cents a word takes you an hour, that’s great. If it takes you 10 hours, that’s $10 an hour—not so great. Always track your time to ensure projects meet your financial goals.
- Avoid Extras: Ensure the client isn’t asking for unpaid tasks like sourcing images or posting to social media. If extras are required, negotiate additional compensation.
- Test the Waters: Be cautious with clients who demand multiple rounds of revisions. Establish clear revision policies upfront to protect your time.
When to Walk Away
Of course, not every 10-cents-a-word project will be worth your time. If it’s too complex, requires extensive revisions, or involves unrealistic expectations, don’t hesitate to say no. Knowing your worth also means recognising when a project isn’t a good fit.
The Bottom Line on Freelance Writing Rates
Low freelance writing rates aren’t always a bad deal. With the right approach, some projects can yield high hourly earnings and long-term client relationships. The key is to evaluate each opportunity based on your unique skills, interests, and financial goals.
Remember, freelancing is about flexibility and strategy. A blanket rule like “never accept 10 cents a word” could mean missing out on a great opportunity.
Looking for more tips on a successful freelance writing career? See my other posts:
How to get comfortable networking as a freelancer
How to set boundaries with clients
Why do you want to start freelancing?
If you’re struggling to write about yourself (and what freelancer hasn’t?) check out my guide, filled with tips and hints for writing about yourself and your business, “Words that Attract Clients“. It’s filled with actionable tips and exercises to get you confidently writing about yourself and connect you with your ideal clients. Get your copy today.