Practical strategies, real talk, and mindset shifts for freelancers who are building something meaningful

Freelancing isn’t just about working for yourself.
It’s about building a business that’s profitable, meaningful, and actually works for you.

You don’t need more hustle.
You need practical strategies, real talk, and mindset shifts to stop holding yourself back—and start building the freelance life you actually want.

I won’t promise overnight success.
But I will give you honest support and grounded tools to help you grow with purpose.

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Freelance with purpose. Make decisions with confidence. Work with clients who value you.

What is Happy Freelancing?

Happy Freelancing is here to help you build a business that feels like yours—not some soulless, hustle-heavy version of success.

It’s about showing up with courage, doing work that matters, and building something profitable, purposeful, and actually enjoyable. Yes, even when you’re behind on invoicing.

If you’ve been second-guessing yourself, undercharging, or waiting for the “perfect time” to get serious—you’re not alone. I used to do the same. I kept things small because it felt safer. I was afraid of bothering people, afraid to be visible, afraid to own what I really wanted.

But everything changed when I started taking risks, quieting my inner critic, and building my business around what mattered to me—not just what I thought I should be doing.

That’s what I want for you.

Happy Freelancing is a space for practical strategies, honest support, and mindset shifts that help you move forward with confidence. No fluff. No six-figures-by-Friday nonsense. Just real talk and tools to help you grow a freelance business that actually fits your life.

💡 Stop playing small. Start building a business you love.

Here’s how I help you take your business to the next level:

🔹 1:1 Freelance Mentoring → Honest, strategic support to help you grow your freelance business and address the inner blocks that are holding you back.

🔹 The Freelancer Success Toolkit → Essential templates, guides, and resources to get your business running smoothly.

🔹 LinkedIn Visibility & Client Attraction → Learn how to position yourself as a high-value freelancer without chasing leads.

Ready to Freelance on Your Terms?

Freelancing shouldn’t feel like a constant scramble. With the right strategy—and a mindset that stops holding you back—you can build a business that’s profitable, sustainable, and aligned with how you actually want to live and work.

Think consistent clients, confident pricing, and space in your life for more than just deadlines.

Let’s make that happen.

📅 Book a Mentoring Session or Grab Your Freelancer Toolkit

You don’t need a perfect plan. You need permission to start, and support to keep going.

Why work with me?

✅ Freelancer Since 2006 – I’ve spent nearly two decades building a profitable, sustainable freelance business, and helping others do the same.

✅ Strategy + Mindset – It’s not just about tactics, it’s about addressing the self-doubt, perfectionism, and overthinking that hold you back.

✅ Rooted in real experience – I’ve helped hundreds of new and aspiring freelancers address challenges in starting and growing their business.

✅ No fluff. No hype. Just real growth – You’ll get honest guidance, actionable strategies, and support that respects your time and your energy.

I was a student of Heidi’s in the Freelancing for Editors class (SFU Editing Certificate program). The course was extremely well organized and covered everything I had hoped, for someone beginning their freelance journey. Heidi is positive and encouraging and inspired me to believe in myself. She was supportive and offered excellent responses to any queries and engaged in classroom conversations with a wealth of knowledge. Heidi is thoroughly invested in this course and in her students. I got so much more from it than anticipated!

Elaine MacKay

Heidi was my first instructor and introduction to the Editing Certificate at Simon Fraser University. She was engaging, encouraging and experienced. All the material she provided was useful and was a fantastic resource by giving real world examples on how to work with clients in the freelance community.

Stephanie Watterson

I enrolled in Heidi’s webinar on growing your practice with LinkedIn.

Heidi’s webinar was thoughtfully organized and filled with practical information, tips, and helpful examples. Her presentation style is welcoming, down to earth and encouraging, putting attendees at ease with the prospect of tackling the subject matter, and inspiring them to take action with a step-by-step plan and process.

I’ve recommended Heidi’s webinar to a variety of colleagues who’ve expressed trepidation with using LinkedIn.

James Perry

Heidi’s guidance made freelancing as a career choice look like a tangible reality I could actually reach, rather than some dream to endlessly chase. Her instruction went beyond theory and ideals with advice and defined steps for realistically achieving that career goal, making her course one of the most practical in the program.

Elise Volkman

Heidi taught me so much through her friendly feedback, thoughtful wisdom, and important honesty about the editorial industry. I’ve been freelancing for nearly a decade, and her input was immeasurably wonderful and has propelled me to value myself more, strive for my goals with more confidence, and take on new challenges with excitement. Her teachings were everything I didn’t know I needed; they’ve put me on a new path as an editor and I couldn’t be more thankful.

Lauren Yurystowski

Ruddock & Finch Editorial

“Heidi invested an incredible amount of time and energy and offered invaluable advice and encouragement as an instructor and mentor in SFU’s Freelancing for Editors course. I appreciated the insights she shared and the detailed input on assignments. I highly recommend Heidi’s resources and webinars for editors at any stage of their freelance career.”

Annie Moore

The Magic Word

Not sure where to start?

🔹 Download the Freelance Success Toolkit for instant access to the tools and templates I use.
🔹 Book a 1:1 mentoring session and get personalized advice to move your business forward.